In today’s fast-paced digital world, understanding your leads' online behavior can be the difference between closing a sale and losing a potential customer.
One of the most valuable insights you can gain is knowing exactly which web pages your leads are visiting.
This blog will delve into the importance of lead tracking, specifically focusing on how to set it up in ActiveCampaign and HubSpot. Plus, we'll show you how 72Huddle can help you get this up and running with our Two Week Website offer.
Why Lead Tracking Matters
Understanding Lead Behavior
Lead tracking is more than just a buzzword; it's a powerful tool that helps you decode your leads' digital body language. By seeing which pages your leads visit, you can gain valuable insights into their interests, needs, and where they are in the buying journey. Are they spending time on your pricing page? That could be a sign they're close to making a decision. Browsing your blog? They might still be in the research phase.
Benefits to Sales and Marketing
For sales teams, lead tracking is a goldmine. It allows you to prioritize leads based on their engagement. If someone has visited multiple pages on your site, they’re likely more interested and ready for a conversation. For marketing, lead tracking means you can tailor your content to better meet the needs of your audience. By understanding what your leads are looking at, you can create personalized campaigns that speak directly to their interests, increasing your chances of conversion.
Customer Experience
Lead tracking isn't just about improving your sales and marketing; it's also about enhancing the customer experience. By knowing what your leads are interested in, you can provide them with relevant content and offers at exactly the right time, making their journey smoother and more enjoyable.
SEO Impact
While lead tracking directly influences your sales and marketing strategies, it can also have a positive impact on your SEO efforts. You know we are always here for a good SEO technique. The data collected from tracking can reveal which content resonates most with your audience, helping you optimize your site’s structure and content strategy to attract even more traffic.
Overview of Lead Tracking Tools
ActiveCampaign
ActiveCampaign is a robust platform that combines email marketing, automation, and CRM capabilities. One of its standout features is its ability to track the web activity of your leads, providing you with detailed insights into their behavior.
HubSpot
HubSpot is another powerful tool that offers extensive lead tracking features, integrated with its CRM, marketing, and sales platforms. HubSpot’s tracking capabilities allow you to monitor not just page visits but also the entire journey of your leads, from the first touchpoint to conversion.
Comparison
While both ActiveCampaign and HubSpot offer excellent lead tracking features, the choice between them often comes down to your specific needs. ActiveCampaign might be more suitable if you’re looking for a solution heavily focused on email marketing and automation. On the other hand, HubSpot offers a more comprehensive suite of tools, particularly if you need a fully integrated CRM system. Price can also be a factor here. ActiveCampaign can be a more budget-friendly solution while HubSpot can start cheap but grow expensive as your team grows.
Setting Up Web Page Tracking in ActiveCampaign
Step 1: Enable Site Tracking
To get started with lead tracking in ActiveCampaign, you’ll first need to enable Site Tracking. This can be done from the settings menu in your ActiveCampaign dashboard. Simply navigate to “Settings,” then “Tracking,” and toggle on the Site Tracking option.
Step 2: Verify Your Domain
Next, you’ll need to verify your domain within ActiveCampaign. This step ensures that the tracking is correctly linked to your website. To do this, add your website’s domain in the “Domains” section under Site Tracking settings.
Step 3: Install the Tracking Code
Once you’ve added your domain, ActiveCampaign will generate a unique tracking code for your account.
You’ll need to:
- Copy the tracking code provided
- Go to your Webflow Website
- Click Settings
- Click Custom Code
- Paste the Tracking Code to the Footer Code.
- Publish your Site
This allows ActiveCampaign to monitor the pages your leads visit.
Step 4: Test the Setup
Before you start collecting data, it’s crucial to test your setup. Visit a few pages on your website and then go to your contact in ActiveCampaign. If everything is set up correctly, you should see your activity logged.
Setting Up Web Page Tracking in HubSpot
Step 1: Access Tracking Settings
HubSpot’s lead tracking setup begins by accessing the tracking settings. Navigate to the “Reports” section in your HubSpot dashboard and select “Tracking URL Builder.” This tool allows you to create unique tracking URLs for different marketing campaigns.
Step 2: Create Tracking URLs
Once in the Tracking URL Builder, you can start creating tracking URLs. These URLs will help you monitor the effectiveness of specific campaigns and understand which leads are visiting which pages. Simply enter your campaign parameters, and HubSpot will generate the tracking URLs for you.
Step 3: Install the Tracking Code
Similar to ActiveCampaign, HubSpot also requires you to install a tracking code on your website. You’ll find this code in your HubSpot account under the “Tracking Code” section.
You’ll then need to:
- Copy the tracking code provided
- Go to your Webflow Website
- Click Settings
- Click Custom Code
- Paste the Tracking Code to the Footer Code.
- Publish your Site
Step 4: Monitor Activity
With the tracking code in place, HubSpot will begin recording the pages your leads visit. You can monitor this activity directly from your HubSpot dashboard, giving you a real-time view of how leads are interacting with your site.
How 72Huddle Can Help with Lead Tracking
At 72Huddle, we understand that setting up and optimizing lead tracking can be a complex task.
That’s why we’re here to help.
With our expertise, we can ensure that your lead tracking is set up correctly and fully integrated with your marketing and sales strategies.
Two Week Website
Our Two Week Website offer is designed to give you a fully functional, custom-designed website that’s ready to convert leads. But we don’t stop at just design. We’ll also integrate your site with powerful lead tracking tools like ActiveCampaign and HubSpot, ensuring you have the insights you need to drive sales and optimize your marketing efforts. Plus, our offer includes copywriting services to make sure your content is engaging and effective. And to top it off, we provide tutorials to empower your team to make the most of your new website.
Conclusion
In today’s competitive market, understanding what pages your leads are visiting is crucial for driving sales and optimizing your marketing strategies. By setting up lead tracking in ActiveCampaign and HubSpot, you can gain valuable insights into your leads' behavior and tailor your approach to meet their needs. And with 72Huddle’s Two Week Website offer, you’ll have everything you need to start tracking leads and converting them into customers.
Ready to take your website and marketing to the next level? Contact us today and let's get started with our Two Week Website offer!
Next Steps:
For more information on how 72Huddle can help you with lead tracking and website optimization, schedule a huddle with us today.
