Brand Strategy Consulting
The success of a brand is dependent on the strategy it's built on. With our brand strategy consulting, we help you establish a strong brand that helps you make smart data-driven decisions and create a powerful brand experience.
Have clearer direction
Make data-driven decisions
Create a powerful brand experience
There’s More To Your Brand Than Just A Logo
You already know this and that’s why you’re here. You see brands like Nike and the entire brand experience they create for their customers. From their online presence to the store experience to their app - their brand experience is powerful. But creating powerful brand experiences doesn't happen by accident. It happens through intentional brand strategy. Lucky for you - that’s exactly what we offer.
We’re Taking Away All The Mystery Of Brand Strategy Consulting
Brand strategy consulting can mean so many different things. Let’s de-mystify how we do brand consulting and how you can benefit from it.
Purpose & Mission
Every brand needs to know why it exists and where it’s going. This will guide all other aspects of the brand strategy and should resonate with you and your target audience.
Communicate your purpose in mission statements, company events, and marketing materials. You can use these statements as motivation for yourself and your team as well as what types of events you host, attend, brand partnerships you pursue, etc.
Your Competitors
Competitor research is a critical part of brand strategy as it helps you understand the market, identify potential gaps, and position your brand effectively.
Having important details on your competitors and understanding their strengths and weaknesses is powerful information for your business. For example, it can help you make smart decisions when it comes to crafting your unique selling proposition or creating new offers and services.
Your Brand Story
Using the StoryBrand Framework, we’ll create a narrative that invites your target audience into the story your brand is telling. It will recognize what your target audience needs, the problems they’re facing while trying to get their needs met, and how you will guide them to win the day.
Establishing your brand story will help direct how you write copy throughout all your marketing outlets (website, emails, social media, etc.) For example, if you’re a photographer, a problem you may solve for your target audience is you help them capture beautiful lifestyle moments with their loved ones. This problem should be presented on your website and then point to you as the solution.
Your Positioning
This defines how your brand differentiates itself from its competitors. It could be based on various factors such as quality, price, innovation, customer service, etc.
Identify a unique attribute or benefit your brand offers, and emphasize this in marketing campaigns. For example, if your positioning is based on superior customer service, offer 24/7 support and highlight positive customer testimonials in promotions.
Your User Personas
User personas help to define who you are trying to reach with your product or service. Understanding your audience will help you tailor your messaging and marketing strategies to best suit their needs and wants.
Create detailed buyer personas to help you tailor product development, marketing campaigns, and customer service approaches to your user personas. For example, if one of your user personas is someone who likes sports, create a brand that incorporates a specific sport or team that resonates with that user persona.
Your Tone Of Voice
This is the unique personality your brand takes on in its communications. It should be consistent across all marketing materials and platforms.
Maintain a consistent tone and style in all communications, from website content to social media posts. For example, if your brand voice is "playful and quirky," use humor in your ads, social media posts, and even customer support interactions.
Your Brand Touchpoints
User personas help to define who you are trying to reach with your product or service. Understanding your audience will help you tailor your messaging and marketing strategies to best suit their needs and wants.
Conduct an audit of all customer interactions and ensure brand consistency. For instance, make sure your packaging reflects your brand colors and ethos, and that your sales team is well-versed in your brand's values and voice.
Your Content Pillars
Establishing content pillars helps you streamline and structure your content efforts, ensuring consistent messaging that resonates with your audience while emphasizing your brand's expertise and values.
Choosing your content pillars all depends on the themes you want to be known for and have unique perspectives on. For example, if you are an expert in finding profitable real estate investment opportunities, a great content pillar would be real estate investment.
Your Metrics & KPI’s
You can’t manage what you don’t measure. It's crucial to establish how the effectiveness of your brand strategy will be measured so you have hard data to help you make data-driven decisions.
Having the ability to use hard numbers when making decisions for your business is valuable. For example, if you have benchmarks established for how many downloads a free resource should get and when you review your numbers you see you’re above benchmark, it may be a good idea to put some ad dollars behind this free resource to give it a further reach.
ChatGPT // Your Content Assistant
ChatGPT is here and it’s not going anywhere. Instead of being fearful of it, you should find ways you can use it to streamline things in your business. One of those things is the content you create.
Training ChatGPT to assist you in creating content for your business can drastically improve how much content you put out there. For example, if you train ChatGPT to fully understand your brand, it can provide you with an amazing starting off point when you want to write a blog or create a social caption.
Here's How YOu Can GEt Brand Strategy COnsulting for Your business:
Let’s Huddle Up
Fill out our short inquiry form and we’ll set up a time to talk through your goals for your business and how our brand strategy consulting service can help you
Fill Out A Questionnaire
We’ll provide you with our brand strategy consulting questionnaire to fill out and submit back to us. We will be using this to create a powerful brand strategy for your business.
Deliver Your Brand Strategy
We’ll set up a meeting to review your questionnaire and ask any clarifying questions. From there, we’ll build and deliver your brand strategy. Your strategy will be built in a Notion workspace that you can duplicate into your own free account.
Thrive On A Firm Brand Foundation
With your new brand strategy, you’ll have all the tools you need to start creating powerful brand experiences for your target audience. In the words of Nike - just do it (“it” being our brand strategy consulting.)
You’ve Got Questions, We’ve Got Answers
On our first call together all you need to bring is your passion for your business. The call will be 30 minutes long and on it we will introduce ourselves and talk about you and your business.
Digital marketing is essential for small businesses because it helps you reach your target audience efficiently and effectively. It levels the playing field, allowing you to compete with larger competitors. Plus, it's measurable, so you can adapt strategies based on real-time data, optimizing your chances of success.
Are you ready to Take Your Brand Experience To The Next Level?
There’s no better feeling in the world than hearing a customer/client rave on and on about their entire experience with your business. The best way to get people to do that is to have a detailed brand strategy that allows you to create powerful brand experiences for your target audience. When you hire us to consult you through your brand strategy, you can move forward in confidence knowing you’re going to get the exact brand tools you need to create powerful brand experiences. Let’s huddle up and start your strategy today!
The DIY Brand Starter Guide
Struggling with the endless scroll of Pinterest? I mean everything looks beautiful on Pinterest! We both know that you can't just pin everything and use everything as inspiration for your brand. So how can you start pinning inspiration for your brand that will actually produce some sense of direction? This guide is how.
